This class was created by Brainscape user harlei iles. Visit their profile to learn more about the creator.
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harlei iles
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Decks in this class (14)
1.1.1 Intro to marketing
What do market strategies need to be,
What is market segmentation,
What is a marketing strategy
4
cards
1.1.2 The market
What is a mass market,
What are the characteristics of a...,
What are the pros of a mass market
16
cards
1.1.3 Market research
What is market research,
What is product orientation,
What is market orientation
17
cards
1.1.4 Market positioning
What is the market position,
What does market positioning link...,
What is a marketing map
12
cards
1.2.1 Demand
What is demand,
What is the law of demand,
What 7 examples cause changes in ...
6
cards
1.2.2 Supply
What is supply,
What is the supply law,
What are the 4 causes of change i...
3
cards
1.2.3 Market equilibrium
What is equilibrium,
What s another word for equilibrium,
If price is set above equilibrium...
11
cards
1.2.4 Price elasticity of demand
What is price elasticity of demand,
What is the calculation for ped,
What is the formula for percentag...
10
cards
1.2.5 Income elasticity of demand
What is income elasticity of demand,
What is the formula for income el...,
If the value of yed is more than ...
9
cards
1.3.1 Product and service design
What is the marketing mix,
What is the design mix,
What is the function
7
cards
1.3.2 Branding and promotion
What is promotion,
What are the 4 types of promotion,
What is personal selling
31
cards
1.3.3 Pricing strategies
What are the 6 pricing strategies,
Whats cost plus pricing,
What is a mark up
17
cards
1.3.4 Distribution
0
cards
1.3.5 Product life cycle and portfolio
0
cards
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Business theme 1
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