This class was created by Brainscape user harlei iles. Visit their profile to learn more about the creator.
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harlei iles
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Decks in this class (9)
1.1.1 Intro to marketing
What do market strategies need to be,
What is market segmentation,
What is a marketing strategy
4
cards
1.1.2 The market
What is a mass market,
What are the characteristics of a...,
What are the pros of a mass market
16
cards
1.1.3 Market research
What is market research,
What is product orientation,
What is market orientation
17
cards
1.1.4 Market positioning
What is the market position,
What does market positioning link...,
What is a marketing map
12
cards
1.2.1 Demand
What is demand,
What is the law of demand,
What 7 examples cause changes in ...
6
cards
1.2.2 Supply
What is supply,
What is the supply law,
What are the 4 causes of change i...
3
cards
1.2.3 Market equilibrium
What is equilibrium,
What s another word for equilibrium,
If price is set above equilibrium...
11
cards
1.2.4 Price elasticity of demand
What is price elasticity of demand,
What is the calculation for ped,
What is the formula for percentag...
10
cards
1.2.5 Income elasticity of demand
What is income elasticity of demand,
What is the formula for income el...,
If the value of yed is more than ...
9
cards
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Business theme 1
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