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Business theme 1 > 1.1.1 Intro to marketing > Flashcards

1.1.1 Intro to marketing Flashcards

1
Q

What do market strategies need to be?

A

Profitable
Objective
Integrated
Strategic
Effectively executed

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2
Q

What is market segmentation?

A

Dividing the market into demographics

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3
Q

What is a marketing strategy?

A

A medium to long-term plan to meet targets

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4
Q

What is marketing?

A

Targeting the right product at the right target

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Business theme 1 (9 decks)

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