13. Data Analysis: Kinds of Data (AS) Flashcards
what is quantitative data?
numerical data
what is qualitative data?
non numerical data
what are the strengths of quantitative data?
easier to analyse
what are the limitations of quantitative data?
it tends to be over simplifications of human behaviour
what are the strengths of qualitative data?
it represents the complexities of behaviour
what are the weaknesses of qualitative data?
it’s more difficult to analyse
what is primary data?
data collected first-hand
what is secondary data?
data that already exists before the investigation
what is a strength of primary data?
it fits the job perfectly as it was collected with the sole purpose for the investigation
what is a weakness of primary data?
it requires time and effort on the part of the researcher to be collected accurately
what is the strength of secondary data?
is inexpensive and easy to access
what is a weakness of secondary data?
the quality and accuracy of it may be poor and it may not be directly relevant to that specific investigation
what is a meta analysis?
a special type of secondary data that involves combining data from a large number of studies
what sort of data will a meta-analysis produce?
it may produce either qualitative or quantitative data
what are the strengths of a meta analysis?
enables generalisations to be made and we can be more confident in the conclusions as they come from a wider range of information
