11. Self-Report Design (AS) Flashcards
what are the two types of questions you should include in a questionnaire ?
closed questions and open questions
what sort of data do closed questions produce?
quantitative data
what sort of data do open questions produce?
qualitative data
what are the strengths of closed questions?
answers can be more easily analysed far more quickly
what are the limitations of closed questions?
the respondents are restricted in their answers
what are the strengths of open questions?
respondents are not restricted and can divulge as much as they see necessary
what are the limitations of open questions?
the answers are far more difficult to analyse
what should you avoid when asking a good question?
don’t use jargon
avoid double barrel questions
avoid leading questions
how are interviews typically conducted?
most followers standardised procedure and are conducted in a quiet room
what should a good interviewer do?
establish rapport with the interviewee and emphasise the confidential nature of the interview