12 MEDIA Flashcards
ADOS spend __-__hrs/wk using media
50-60
researchers have NOT found that using internet = ___ ___
SOICALLY ISOLATING
ados = MORE LIKELY to cut back on ___/___ before they forego social interactions
TV/SLEEP
skimming surface as in only skimming info on internet + not going in depth + focusing on one topic
SURFING
ppl require some ___ ___ in a particular domain before they can think CRITICALLY
CONTENT KNOWLEDGE
- CULTIVATION THEORY
- SOCIAL LEARNING THEORY
- USES + GRATIFICATIONS APPROACH (MEDIA PRACTICE MODEL)
3 MAIN THEORIES OF MEDIA INFLUENCE
theory that watching TV shapes ppl’s worldviews to resemble wat = depicted on TV
CULTIVATION THEORY
ado girls who watch TEEN MOM = more likely than other girls to believe that single mothers have ENVIABLE LIVES
EXAMPLE OF CULTIVATION THEORY
effect that ppl find a person/event/object/idea more ACCEPTABLE/ATTRACTIVE over time by simply being exposed to it frequently
MERE EXPOSURE EFFECT
the more ppl watch TV, the more likely they are to believe that the world = DANGEROUS + that they are at risk for being a crime victim
MEAN WORLD SYNDROME
theory that ppl tend to IMITATE bhvrs they see rewarded when performed by others
SOCIAL LEARNING THEORY
BANDURA’S study in which children watched adults kicking/punching a doll + late imitated adults’ bhvr themselves
BOBO DOLL STUDY
HUESMANN’S study in which children exposed to VIOLENT TV predicted their young adult aggression
TV VIOLENCE STUDY
according to SOCIAL LEARNING THEROY: does watching violent TV in childhood PREDICT later aggressive bhvr in all types of ppl?
YES
theory that ppl actively participate in the decision to watch media + responses they make as they experience media
USES + GRATIFICATIONS APPROACH
- ppl differ in ways that lead them to make diff choices abt which media to consume
- ppl consuming same media product will respond to it in a variety of ways
2 KEY PRINCIPLES OF USES + GRATIFICATIONS APPROACH