11] Surveys And Interviews Flashcards
What is a survey
It’s an activity in which many people are asked a question or series of questions in order to gather information about what most people think about something
What are the two types of questionnaires
1: Self-administered
2: Interviewer lead
What is postal questionnaires
You simply send the survey to random house via the postal system, using a stamped addressed envelope so they can send it back.
And the participants will complete it in their own time
Postal Questionnaires: What increases the response rates
1: Use their name
2: Ensure minimal response effort is needed
3: Use the method of delivery only for topics that they are likely to respond to
Postal Questionnaires: Pros
1: Easy to do with probability sampling
2: Quick response time
3: Removes researcher bias
4: Good for personal questions
5: Easy to create
Postal Questionnaires: Cons
1: They cannot clarify the questions meanings
2: Open to response bias
3: Can often be directed towards a household and not a person themselves
What are internet questionnaires
These are online versions of the questionnaires that people can answer across their technological devices
Participants get directed to them through
. A link on a website
. A link in an email
. A post on social media
Internet Questionnaires: Pros
1: Cheap
2: Less paper waste
3: Small burden for participants
4: Sample from around the world
5: Good for personal questions
6: More complex designs possible
Internet Questionnaires: Cons
1: Cannot clarify the questions meaning
2: Internet users who respond might not be representative
3: They can submit multiple responses
What are personal interviews
This is where the researchers themselves verbally conduct the questionnaire, which is commonly done in public spaces
Personal Interviews: Pros
1: Can clarify issue
2: Impose order and require answers
3: Complex design allowed
4: Can be more ethical
Personal Interviews: Cons
1: Expensive and time-consuming
2: Difficult to implement with probability sampling
3: People are not always willing to engage in interviews
4: Interviewer bias
What are telephone questionnaires
They are conducted over a telephone and numbers are found through records like a phone book, this also allows you to use a randomized number picker
Telephone Questionnaires: Pros
1: Many of the same advantages as personal interviews
2: Can allow access to dangerous neighborhoods
3: Distance between researcher and participant is irrelevant
Telephone Questionnaires: Cons
1: More and more people do not have landlines
2: Mobile phones mean that participants may be in a very different setting when responding
3: People can easily screen calls or employ answering machines