11] Surveys And Interviews Flashcards

1
Q

What is a survey

A

It’s an activity in which many people are asked a question or series of questions in order to gather information about what most people think about something

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2
Q

What are the two types of questionnaires

A

1: Self-administered

2: Interviewer lead

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3
Q

What is postal questionnaires

A

You simply send the survey to random house via the postal system, using a stamped addressed envelope so they can send it back.
And the participants will complete it in their own time

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4
Q

Postal Questionnaires: What increases the response rates

A

1: Use their name
2: Ensure minimal response effort is needed
3: Use the method of delivery only for topics that they are likely to respond to

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5
Q

Postal Questionnaires: Pros

A

1: Easy to do with probability sampling
2: Quick response time
3: Removes researcher bias
4: Good for personal questions
5: Easy to create

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6
Q

Postal Questionnaires: Cons

A

1: They cannot clarify the questions meanings
2: Open to response bias
3: Can often be directed towards a household and not a person themselves

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7
Q

What are internet questionnaires

A

These are online versions of the questionnaires that people can answer across their technological devices
Participants get directed to them through
. A link on a website
. A link in an email
. A post on social media

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8
Q

Internet Questionnaires: Pros

A

1: Cheap
2: Less paper waste
3: Small burden for participants
4: Sample from around the world
5: Good for personal questions
6: More complex designs possible

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9
Q

Internet Questionnaires: Cons

A

1: Cannot clarify the questions meaning
2: Internet users who respond might not be representative
3: They can submit multiple responses

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10
Q

What are personal interviews

A

This is where the researchers themselves verbally conduct the questionnaire, which is commonly done in public spaces

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11
Q

Personal Interviews: Pros

A

1: Can clarify issue
2: Impose order and require answers
3: Complex design allowed
4: Can be more ethical

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12
Q

Personal Interviews: Cons

A

1: Expensive and time-consuming
2: Difficult to implement with probability sampling
3: People are not always willing to engage in interviews
4: Interviewer bias

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13
Q

What are telephone questionnaires

A

They are conducted over a telephone and numbers are found through records like a phone book, this also allows you to use a randomized number picker

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14
Q

Telephone Questionnaires: Pros

A

1: Many of the same advantages as personal interviews
2: Can allow access to dangerous neighborhoods
3: Distance between researcher and participant is irrelevant

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15
Q

Telephone Questionnaires: Cons

A

1: More and more people do not have landlines
2: Mobile phones mean that participants may be in a very different setting when responding
3: People can easily screen calls or employ answering machines

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16
Q

When studying change in a questionnaire what are the three types of effects

A

1: Age effects
2: Cohort effects
3: Time effects

17
Q

What are cross sectional designs

A

It’s a research design in which individuals typically of different ages or developmental levels are compared at a single point in time
E.g: The census

18
Q

What are longitudal designs

A
19
Q

What is explanatory research

A

When the research wants to find out more on a topic

20
Q

What confirmatory research

A

When a researcher is theory testing and already has an idea of what the data should look like

21
Q

Interviews: what is the informal conversational approach

A

This is a regular conversation with no predetermined questions, guided by the participants responses and often conducted in a participant observer fieldwork

22
Q

Informal Conversational Approach: Pros and Cons

A

Pros
1: Very flexible
2: Interviewer can be responsive
3: Context sensitive
Cons
1: Time consuming
2: Difficult to analyze
3: Skilled interviewer

23
Q

Interviews: what are semi structured

A

It contains a list of topics to explore and the aim is to gain general bits of information, also allowing for individual perspectives

24
Q

Semi-Structured: Pros and Cons

A

Pros
1: Very flexible
2: More focused than conversational response
3: Easier to compare responses
Cons
1: Careful planning needed
2: Structure takes away flexibility
3: Vulnerable to interviewer effect

25
Q

Interviews: Standardized open ended interviews

A

The same questions are asked to each respondent, this makes them faster and allows for easier comparisons

26
Q

Standardized Open-Ended Interviews: Pros and Cons

A

Pros
1: Time efficient
2: Data analysis is easier
3: Same info is gathered each time
Cons
1: Through planning needed
2: Little flexibility
3: Individual experiences masked

27
Q

Interviews: Focus groups

A

This is where a group of people and an interviewer discusses particular topics for around 1-2 hours
It’s often used in explanatory research, program development or program evaluation
The interviewer has three main functions
1: Make participants comfortable
2: Keep discussion focused
3: Seek clarification

28
Q

Focus Groups: Pros and Cons

A

Pros
1: Cost effective
2: Less intimidating to participants
3: Good at gauging normative attitudes and opinions
Cons
1: Group settings can be intimidating
2: Individuals opinions can be distorted by group influences
3: Can be very difficult to analyze responses

29
Q

Inadequate response to interview are

A

1: Partial responses
2: Irrelevant responses
3: Inaccurate responses
4: Verbalised response problem
5: Non response