11. Social Psychology + 12.

Question 1

social psych

Answer 1

study of social interactions

Question 2

social cognition

Answer 2

study of our thoughts about our social world

Question 3

social neuroscience

Answer 3

how our brain is influenced by and influences social behaviour

Question 4

attitude

Answer 4

evaluation of someone’s positive or negative reaction to something

Question 5

strength

Answer 5

an attitude can be assessed by how quickly it is expressed

Question 6

3 main components of attitude

Answer 6

A - ffect (feelings)
B - ehaviour
C - ognition

Question 7

central processing

Answer 7

audience examines message and finds the arguments compelling -> leads to long lasting attitude change; usually a message that is personally relevant is thoughtfully processed; also, ppl with a high need for cognition follow this route

Question 8

peripheral processing

Answer 8

audience member does not examine message but is persuaded by speaker’s attractiveness, emotional appeal, or other factors; usually a message that is not as personally relevant and the issue it not as important

Question 9

central vs peripheral processing is determined by

Answer 9

1. motivation
2. ability
3. opportunity

Question 10

subliminal advertising

Answer 10

uses stimuli below threshold of our conscious perception

Question 11

effective advertising

Answer 11

good mood/humour
sexual content sells
fear - but not extreme
elicit self-concern

Question 12

forewarning

Answer 12

tells individual that a persuasive message is coming, allowing them to review how they will respond and therefore creating resistance to persuasion

Question 13

inoculation

Answer 13

involves mildly attacking the attitude which builds up defenses and reinforces it

Question 14

social loafing

Answer 14

when in a group, ppl tend to give less than their expected effort bc they believe others will pick up the slack

Question 15

group polarization

Answer 15

when presence of a group leads to ppl developing more extreme opinions than when they 1st started

Question 16

group think

Answer 16

group tends towards same opinion in order to preserve harmony and unity

Question 17

common knowledge effect

Answer 17

occurs when groups spend more time discussing shared info than examining info that only a few members know

Question 18

prejudice

Answer 18

negative thought or idea that you have toward an individual or group

Question 19

implicit association test

Answer 19

ppl react quickly when they believe that two words are associated

Question 20

blatant biases

Answer 20

openly hostile feelings and behaviour, as opposed to subtle biases

Question 21

social identity theory

Answer 21

favour in-groups over out-groups

Question 22

social dominance orientation

Answer 22

belief that group hierarchies are natural and inevitable and help society maintain stability

Question 23

right wing authoritarianism

Answer 23

willingness to submit to authorities

Question 24

working on group project, someone is not pulling their weight. you tell them they need to do their part and end up doing more work than you wanted too. what is ur partner displaying

Answer 24

social facilitation

Question 25

what is a non effective strategy to reduce groupthink

Answer 25

group members are encouraged to maintain a strong sense of unity

Question 26

according to “food in the door” , your more likely to be able to change someone’s attitude if you

Answer 26

get them to make a small change in attitude to start w

Question 27

your hired by a politician to build his campaign. use your knowledge of persuasion, what would you suggest?

Answer 27

• a credible communicator without bias whos an expert
• message should prevent both sides of the issue and use moderate examples

Question 28

how can attitude be changed

Answer 28

• if the audience is motivated to listen and think about a message that is personally relevant
• thought provoking messages that appeal to logic are more likely to result in permanent changes to attitude

Question 29

self

Answer 29

when i think about me

Question 30

social actor

Answer 30

understanding our social role, other ppl have feelings about you

Question 31

motivated agent

Answer 31

sense of self that can plan and set goals

Question 32

autobiographical author

Answer 32

• reflect on their past
• change rom past self to present self

Question 33

objective social variables

Answer 33

are factual and not subject to personal opinions
(social integration factors)

Question 34

subjective social variables

Answer 34

related to feelings and not based in fact
- social support
- subjective well-being

Question 35

obstracism

Answer 35

can lead to depression and loneliness, overall loss of well-being

Question 36

intimate relationships

Answer 36

most important: long term partner
for physical and psychological closeness
- a confidante

Question 37

progressive cultivation

Answer 37

formal etiquette, higher civilization vs. barbarians

Question 38

ways of life for culture

Answer 38

traditions; religion

Question 39

shared learning

Answer 39

teachers, info sharing, cultural scripts

Question 40

self construal

Answer 40

defining our role in relation to others

Question 41

gender identity

Answer 41

sense of being male, female, or a mix of masculine and feminine

Question 42

cisgender

Answer 42

your biological sex matches your gender; transgender

Question 43

gender role

Answer 43

refers to cultural expectations of the way in which men and women should behave and think

Question 44

gender stereotypes

Answer 44

are beliefs about the behaviours, attitude, and personalities of men versus women

Question 45

sexual orientation

Answer 45

deals w attraction and is independent of gender

Question 46

prejudice is to _________ as discrimination is to __________

Answer 46

thought, action

Question 47

implicit association test measures

Answer 47

unconscious stereotyping