1: RM pros/cons

Question 1

Self-selecting sample advantages

Answer 1

-More cooperative as they have chosen to take part.
-Participant choice isn’t biased by researcher

Question 2

Self-selecting sample disadvantages

Answer 2

-Volunteers may not be generalisable (more co-operative)

Question 3

Opportunity sampling advantages

Answer 3

-Quick and easy to obtain

Question 4

Opportunity sampling disadvantages

Answer 4

-Often not generalisable as those available don’t represent whole population
-Room for bias

Question 5

Lab experiment advantages

Answer 5

-Replicable
-Easy to establish cause and effect

Question 6

Lab experiment disadvantages

Answer 6

-Can be artificial and not ‘real-life’ behaviour
-Participants may respond according to what they think is being investigated

Question 7

Quantitative data advantages

Answer 7

-Easier to analyse
-Easier to summarise and present

Question 8

Quantitative data disadvantages

Answer 8

-Less ‘rich’/detailed than qualitative data
-Unexpected behaviours may not be counted

Question 9

Qualitative data advantages

Answer 9

-‘Richer’/more detailed
-Unexpected behaviours can be counted

Question 10

Qualitative data disadvantages

Answer 10

-Difficult to analyse
-Difficult to present in summarised form