02 Handout 2 Flashcards
is the measure of how effective an organization meets the wants and needs
Competitiveness
is a basic input in an organization’s decision-making
process, and central to competitiveness.
Identifying consumer wants and/or needs
are the key factors in consumer buying decisions
Price and quality
are ways organizations can attract buyers and inform potential
customers about the features of their products or services.
Advertising and promotion
Companies that used to compete only on a local, regional, or national level may find the competition to
be more intense once they compete globally.
The Relationship Between Quality and Competitiveness
would disappear if systems, processes, and products were improved.
Cost of Poor Quality
it is a key factor in consumer buying decisions. Consumers would often
criticize the product based on innovative presentation
Product and Service Design
Costs affect pricing decisions and profits.
Cost of an Organization’s Output.
It is important in terms of cost and convenience for customers.
Location
it refers to materials, workmanship, design, and service
Quality
It is the ability of the organization to quickly deliver existing products and services
Quick Response
It is the ability to respond to changes.
Flexibility
It is a competitive advantage by effectively matching supplies of goods
Inventory Management
It involves coordinating internal and external operations (buyers and
suppliers)
Supply Chain Management
it involves after-sale activities which customers perceive as value-added
Service
