Zoella Language:

Question 1

Structuralism- Claude Levi-Strauss

Answer 1

Clear binary opposition between her and Alfie- representing both male and female stereotypes. She is always done up with nice hair, makeup and clothes, talks about baking, shopping etc..
Alfie doesn’t often focus too much on his appearance tot her same extent, often looks ‘scruffy’, goes to the gym and does sports.

Question 2

Postmodernism- Jean Baudrillard

Answer 2

The internet is a simulacrum and is the ultimate distraction from the real world. Vlogs are seen as authentic however are constructed in a manner that punctures the notion of the simulacrum.
Blogs are positioned as the authentic voice of their audiences: their everyday personas are arguably constructed as antidotes to contemporary celebrity culture. The media they produce isn’t a realistic representation of real life and they contribute towards the construction of an imagined blogging community which sounds a lot like Baudrillard’s simulacrum.