Zoella Examples: Flashcards
Blog post- ‘Dreamy Bar Cart’ (2016)
Uses casual colloquial language ‘pinterest-goals’ - targets a younger audience, friendly figure. Always uses the pronoun ‘i’ - audience feels closer to her as it is more personal. Mentions stories about herself that give an insight into her personal life - connecting with her audience. Ends with a question to readers - encourages them to get involved and be an active fan. Links the products mentioned in the blog post - may be part of a brand deal, readers and her fans are encouraged to buy these products, means they can be like her as an icon.
Vlog- ‘Time out in the Treehouse’ (2017)
Breaking the fourth wall - ‘You guys’ speaks directly to audience, makes them feel involved in her life. Unscripted narrative - Seems casual and authentic, e.g. asking Alfie where the dog is. Private spaces - vlogs inside her house and in bed, audience is immersed in her private life. Sanitised story - conversation is casual, no big topics, normal and non-controversial. Aspiration narrative - happy family and luxurious living, viewers idolise her and her life.
