Attitude Audience: Flashcards
Cultivation Theory- George Gerbner
All of the models used in articles and also adverts on the website, are attractive looking males, with bodies that conform to male beauty standards. Seeing these images regularly may cultivate the ideas that men have to look like these models to be attractive to other men.
End of Audience- Clay Shirky
Although Attitude holds a presence on social media, it is not thoroughly promoted through their website. The magazine is free online so audiences can share on social media, however the website provides no comment section where audiences can share their views and opinions with others.
Fandom- Henry Jenkins
Attitude encourages an online community of gay men through the use of social media. Audiences may face discrimination and prejudice because of their sexuality, and this affects the way in which they use Attitude’s articles. Stories about pride and gay rights could act act as a form of escapism for a gay audience. (Uses and gratifications).
