Attitude Examples: Flashcards
“Gok Wan hits back after suffering homophobic abuse from group of ‘lads’”
Repetitive use of the word ‘lads’ represents the negative stereotypical lad-culture representation. Emotive language such as ‘hurled homophobic abuse; increases the severity of the story. “Bon voyage Dickheads” - participatory culture and humour, casual language to involve reader. “If you’ve experienced homophobic hate crime, you can report it to the police…” - audiences can relate. Uses and gratifications - a route of escapism and acceptance into the LGBT community.
“Man jailed for deliberately infecting men with HIV asks victims to ‘put this behind them’…”
Attitude holds a negative view as the victims are of the gay community, words like ‘horrific’ and ‘chilling’ emphasises the nature of the crime and their viewpoint on it. The man is referred to by name, in a mainstream newspaper such as The Sun for example, he may have been referred to as a ‘gay man’, however Attitude shows more normalised LGBT views.
Advertisements
There are adverts placed throughout the article to keep the audience intrigued. There is a Spicebomb ‘Night Vision’ advert, which features a topless man, the idea of the model as an icon for the aftershave.
Dr Ranj Singh
Gilroy- Interviewer tries to push the narrative of different countries being less accepting of being gay: aggressive?
Dr Ranj Sign was “riddled with a lot of ‘guilt’ after his first same-sex experience”, carries on stereotype of a heterosexual narrative despite being a gay magazine- links to heteronormative society- social conditioning: following narrative.
