Attitude Language:

Question 1

Postmodernism- Jean Baudrillard

Answer 1

Elements of bricolage - images from TV, magazines etc, none of the images in articles are Attitude’s own. Intertextuality - References from other media, article on Euphoria, Sam Smith and Netflix mentioned. Simulacra - Tellings of real life stories with images, e.g. selfie of the HIV criminal.

Question 2

Structuralism- Claude Levi Strauss

Answer 2

Attitude features many articles on the topic of homophobia and LGBT intolerance. There is a binary opposition between freedom to choose one’s sexuality and social ignorance. Example “Nigerian political candidate says homosexuality ought to remain a crime”.

Question 3

Semiotics- Roland Barthes

Answer 3

There is a lot of colour used throughout the attitude website and social media page, possibly to connote a rainbow, as a symbol of LGBT rights. Pictures are brightly coloured and headings are coloured. Website style is very similar to a tabloid newspaper.