Zoella Industry: Flashcards
Regulation- Livingstone & Lunt:
There is a lack of regulation in the online media world, a multitude of voices mean that anyone can post/upload anything they like on social media or YouTube etc. Zoella regulates her own content so there is an element of risk with what she posts. There have been a few past tweets brought up causing a scandal about her identity which is an effect of no regulation. Her fans can comment on blog posts and videos which may influence opinions on her or her content.
Power & Media Industries- Curran & Seaton
Zoella and Alfie Deyes are no longer attached to any particular MCN, in 2018 they started their own agency called A-Z creatives which means they own their brand and hire people to help them. Advantages of this mean that they can control their own content and support people in their life through their job. They can also control who works for them and when. As their brand is single ownership there is less risk, however also viewpoints are less diverse/creative.
