Zoella Audience: Flashcards
Fandom- Henry Jenkins
Consumers becoming prosumers, audiences produce content and become involved in participatory culture, Zoella’s blogs, her comments, fan events etc. Audiences become involved in an online community of fans, textual poaching only exists in relation to content produced by a ‘star’. This is very different to traditional media where audience contribution is limited.
End of Audience- Clay Shirky
Audiences are becoming less passive, they don’t just consume they contribute to texts as well. Media producers can listen to audiences and take on information, for example, Zoella fans can leave comments on her video with opinions and requests that may influence the content she produces. YouTube fans can share videos to social media and respond to content (such as controversies). Must consider that YouTubers must have a level of fame for audiences to respond and contribute.
