Zara Case Study

Question 1

What does Lean consist of?

Answer 1

Lean = TQM + JIT

Question 2

What are the competitive advantages of ZARA?

Answer 2

They do it cheaper and faster.

Question 3

Zara does not intend to create new fashion trends but:

Answer 3

tries to detect emergent trends at the earlier stage and react very quickly to them.

Question 4

How does ZARA comply with Toyotas Zero stock and JIT policy?

Answer 4

A sales tracking system to follow each store in real time.

A production and distribution system able to respond in just a few days to the actual demand in each store.

Question 5

JIT in three steps using ZARA example:

Answer 5

affordable fashion -> low cost in production and distr.
low cost -> minimal stock
minimal stock -> JIT

Question 6

Total Quality in three steps using ZARA example:

Answer 6

trend and affordable fashion ->short lead times
short lead times -> minimal inspection and rework
minimal inspection -> Zero defects (Total Quality)

Question 7

What are dimensions of impacted groups by fast fashion?

Answer 7

planet
workers
animals
consumers