Young and Rubicam's consumers Flashcards
1
Q
How many consumers are there?
A
4
2
Q
Name the four consumers?
A
Main-streamers
Aspirers
Succeeders
Reformers
3
Q
What are mainstreamers?
A
They like security and belonging to a group.
Make up 40% of the population
4
Q
What are aspirers?
A
Want status and the esteem of others.
Like status symbols, designer labels.
Live of credit and cash
5
Q
What are succeeders?
A
People who have already got status and control
6
Q
What are reformers?
A
Define themselves by their self-esteem and self-fulfillment
