Audience Flashcards
Name the 3 audience segmentation models?
Demographics.
4 C’s Psychographic Profiling.
ABC1.
What is audience segmentation models?
It is a key activity within an audience analysis.
It is the process of dividing a large audience into smaller groups of people.
What are audience segmentation models for?
Arrange people into smaller groups based on similar needs, values or characteristics.
Demographics is the study of what?
The population.
Demographics studies look at what?
Gender. Ethnicity. Age. Education. Income level. Employment.
Why will organisations use the information from demographic studies?
To determine who a target audience may be.
4 C’s Psychographic Profiling is a system of what?
Profiling the audience by their motivations.
What are the 4 C’s?
Cross.
Cultural.
Consumer.
Characteristics.
Cross cultural consumer characteristics form what idea?
There are 7 types of consumers which can be targeted, through imagery and text.
ABC1 is a system used for what?
Categorising demographical informatio.
What is the ABC1 system used for?
Audience targeting and market research by advertising sectors.
ABC1 breaks up what?
The population into specific grades by occupation, focusing on spending power.
If there isn’t a target audience for a media text why won’t it be successful?
It won’t get its message across.
If its commercial, then making money for the producers.
How do media producers find out their target audeince?
Use audience research.
And analysis research.
