Industries Flashcards
Define media industry.
Varied collection of organisations that share the production, publication and distribution of media texts.
Examples of media organisations.
BBC.
Disney.
Nintendo.
Marvel.
Media texts can be used to do what?
Inform.
Entertain.
Promote ideas or products.
What is ‘traditional’ ‘old’ media?
Names given to industries that existed before the internet, like radio, print, television.
Give example of traditional media?
Music.
Film.
Television.
Advertisements.
Give examples of new media?
Websites.
Apps.
Online games.
Blogs.
What is new media?
On-demand content accessed via the internet through digital devices.
Personal computers.
Smartphones.
New media can involve what?
Interactive elements such as audience engagement and feed back.
Technological advancement has allowed what?
Previously separate media industries to develop media convergence.
Media convergence lets audiences do what?
Use one platform to consume various types of media text.
Popular social media sites like twitter, instagram are what?
Drivers of media convergence as they allow audiences to post links to a variety of media texts that they want to share.
Media organisations use what?
Brranding to help establish a brand identity that audiences can invest in and remain loyal to.
