Words to use in exam. Flashcards
Media platform.
Where media text is presented.
Eg TV, cinema, smartphone, newspaper.
Brand identity.
The image a company constructs for itself through the use of logos, slogans and other marketing tools.
Ethos.
The purpose, attitudes and beliefs of a person or an organisation.
Niche audience.
A small, narrow audience interested in a specific topic or theme.
Opposite of a mass audience.
Public service broadcasting.
Is for the benefit of the public not just for profit or commercial gain.
BBC is a public service broadcaster.
Flagship.
Most important and high profile media text a company creates.
Formulaic.
Constructed or produced according to a set of rules or particular style.
Revenue.
Money made from a business.
Drone.
A small, remote controlled aircraft used for filing aerial shots.
Innovation.
Launching a new idea into the market .
Intertexuality.
Conventions of one genre are alluded to in another, or when a specific cultural reference is made in a media text.
Mode of address.
The way in which a media text uses language to speak to its target audience.
Formal / informal.
Sociological.
Describes how society has developed and how it is organised.
