Audiences Flashcards
An audience member can be what?
Active.
Passive.
What is an active audience?
An active model suggests that audiences interact with the text to create meaning.
Name 4 ways to describe a passive audience
Accepting opinions.
Paying little attention.
Controlled.
Weak willed.
What is a passive audience?
An audience that merely observes.
Text has an effect on the audience.
By identifying an audience you can do what?
Predict behaviour.
What 4 categories do we split audiences into?
Socioeconomic status.
Demographic.
Technology.
Psycho-graphics.
Psychographics can what?
Change over time.
Psychographics can reflect an audiences what?
Attitudes.
Personality.
Values.
Demographics are what?
Static attributes that rarely change.
Demographics refer to an audiences what?
Age. Gender. Ethnicity. Sexual orientation. Regional identity.
Define technology.
The medium or institution that an audience uses to consume media.
Give examples of a constructed audience.
An elderly audience.
A playstation 4 audience.
A twitter audience.
What is physical interactivity?
Handshake.
Keyboard.
Controller.
What is social interactivity?
Joining a group.
Phoning in.
Taking to audience.
What is intellectual interactivity?
Forming an opinion.
Having a thoughtful response.
