Key Terms Flashcards
Audience?
People watching the TV game show.
Home or the Tv studio.
Categories?
Subgenres of TV game shows may have their own specific category.
Trivia, sport, music
What is a game show?
A television programme in which people compete to win prizes.
What makes a successful game show?
Name 6 things.
Hosts. Theme tune. Contestants. Prize. Live audience. Catchphrase. Usp.
What does a tv advert have to include?
Name 9 things.
Setting. Contestants. Hosts. Set. Action shots. Unique selling point. Audience. Title. Prize.
Define target audience
A particular group at which a product such as a tv show is aimed at.
Define demographics.
Study of the population.
What does demographics look at?
CAGE. Gender. Ethnicity. Age. Education. Level of income. Employment.
What do demographics use the information they get for?
Determine who a target audience may be.
Define psychographic profiling
System of profiling the audience, by their motivations.
What are the 4 C’s of psychographic profiling?
Cross Cultural Consumer Characteristics.
Cross Cultural Consumer Characteristics form ideas of what?
That they are 7 types of consumers which can be targeted, through imagery and text.
A target audience will be attracted to a certain type of…
Product or brand based on the profile.
Name the 7 profile types
Main-streamers. Aspires. Succeeders. Resigned. Explores. Strugglers. Reformers.
What is ABC1?
System used for categorising demographical infomation used for audience targeting and market research by advertising sectors.
Name the 6 social grades?
A. B. C1. C2. D. E.
Define the term presenter.
Person who introduces and appears in TV or radio programmes.