Audiences by Acronym Flashcards
1
Q
What does DINKY stand for?
A
Double income
No kids yet
2
Q
What does WOOPIE stand for?
A
Well-Off Older Person
3
Q
What does GUPPIE stand for?
A
Green upwardly
Mobile/Urban Professional
4
Q
What does YUPPIE stand for?
A
Young Urban Professional
5
Q
What does SCRUMMY stand for?
A
School Run Mummy
non-working mother
6
Q
What does EMPTY-NESTERS stand for?
A
Older married people whose children have left home
7
Q
What does SITCOM stand for?
A
Single income
Two Children
Oppressive Mortgage
8
Q
What does SWELL stand for?
A
Single woman earning loads of loot
