Work and Organisational Flashcards
work definition
physical or intellectual activity required by society
work psychology
HR management
- how people should be managed
organisational psychology definition
study of what people do in org + how behaaviour affects org functioning
Job Demands Resources Theory
job resources = external elements -> friends, good wifi
personal resources = internal elements of individual -> positive, optimistic, self-esteem
demands = negative impact on work
*time pressure or shift work
result of high job resources and low demands
high job satisfaction but less engaged
job crafting definition
action of employee to improve job by adding resources
job performance definition
interaction between job resources + demands and impact on employee
Frederick Taylor
- scientific management
- focus on increasing production rather than employee wellbeing
Mayo’s experiment
when people think they are being observed they are more productive
History of work + org
- Industrial revolution
- 19th century -> Taylor
- 1920/30 -> Mayo + Lewin focusing more on people
- post world war 2-> humanised org
- 1980s to present -> job enrichment
Levitt’s Diamond model of organisation
- Tasks
- People
- Structure
- Technology
These 4 cores are interdependent
*if 1 changes the others have to change too
org goal definition
future state which is possible with anticipated time frame (either short or longterm)
org mission definition
enduring objectives seen in organisations strategy as scope of socially desirable activities
organisational structure definition
division of authority + responsibility and how these levels communicate with each other
mechanistic model of org structure
clear chain of command
*lower levels don’t speak with bosses
organic model of org structure
less rigid,
- communication between levels + departments
Baby boomer workers characteristics
- motivators: financial security + fear of losing job
- don’t mind working overtime
- hardworking + loyal
Generation X charactersitics
- motivators: rebellion + denial of work value (entered work when high unemployment)
- work only to get by (ask gvt for assistance)
Generation Y (Millenials) characteristics
- 1st gen to be similar bc internet + communication dev
- task oriented, love working towards achievable goals
- know their worth but are willing to climb job ladder but still value private life
Gen Z characteristics
- impatient, multi-tasking, continuous interaction
- effectively manage attention without sacrificing quality
q12 definition
measurement of employee engagement
human resources management definition
strategic approach to management where we consider humans (employees) our biggest assets
responsibilities of HR
- recruiting
- firing people (exit management)
- training
- compensation
- employee relations
- diversity + inclusion
3 key responsibilities of work and org psychologist
- knowledge of theory + research
*ethics
*assimilate knowledge - research + stat skills
*critical thinking
*understanding published research
*use stats - professional skills
*communication
*awareness of career options
*apply knowledge irl
Storey’s diff psych roles
- changemaker: intervention + strategic
- regulator: intervention + tactical
- advisor: non-intervention + strategic
- handmaiden: non-intervention + tactical
Ulrich diff psych roles
- strategic partner: future + process
- admin expert: present + process
- change agent: future + people
- employee champion: present + people
marketing definition
strategies used to acquire + retain customers
needs definition
state of deprivation
wants definition
human needs as they are shaped by culture and personality
demands definition
human wants backed by buying power
market offering definition
goods offered to market to satisfy need or want
exchange definition
obtaining something by offering something in return
market definition
sum of all potential + actual buyers of a product
marketing 4.0
customers from reactive to active
*buyers, users + source of marketing info
Word of mouth marketing
goal of marketing 4.0: shape buyers into propagators
production concept definition
theory that consumers will value available + affordable products
product concept definition
theory that consumers will value products that are highest quality + performance
*company invests more into product improvement
selling concept definition
consumers won’t buy enough product unless business does large scale promotions
marketing concept definition
knowing needs + wants of consumers to deliver desired satisfaction better than competitors
societal marketing concept definition
marketing should consider
- consumer wants
- consumer requirements
- consumer longrun interests
- society longrun interests
5 needs
- declared needs
- real needs
- unvoiced needs
- pleasurable needs
- discreet needs
market segmentation definition
dividing market into groups that require separate marketing strategies
marketing for NGOs
- website
- appropriate content marketings (professional)
- email communication focused on getting more donors
- thought out social media presence
- paid advertisement
- engagement with audience
advertisement definition
paid, mediated form communication from identifiable source designed to promote action
promotion definition
inform, persuade + influence consumer decisions related to purchasing
what makes advertising diff from other promotions
- indirect + impersonal communication
- paid space
above the line advertising
- mass media to target wide audience
- high cost
- brand awareness
- no immediate feedback