1st Test Tutorial Work Flashcards
HRM defintition
strategic approach to managing organisations workers
Matching Model HRM definition
HRM should be congruent with business strategy
involved 4 processes:
1. selection
2. appraisal
3. rewards
4. development
Harvard Framemodel HRM definition
general managers need vision of how employees should be behaving and then think of strategies to achieve that
- general managers + line managers + employees involved in decision making
aims of HRM
- organisation effeciveness
- human capital
- knowledge management
- reward management
- good employee relations
- meet diverse needs
characteristics of HRM
- diverse
- strategic
- commitment oriented
- individual not pluralist
- belief that people are human capital not variable costs
- management driven
- focused on business values
hard HRM definition
- see people as commodity
- workers to be exploited to maximum for highest rewards
- emphasis on managers interests
soft HRM definition
- see people as means to end
- communication + commitment important
- emphasis on employee interests
employer branding goals
- increase esteem of company
- motivate employees
- attract potential employees
4 Ps of Marketing
- product -> designs, features, quality
- price
- promotion
- placement
5 Ps of Marketing
- product
- price
- promotion
- placement
- people -> people who clients interact with
7Ps of Marketing
- product
- price
- promotion
- place
- people
- processing -> purchase + interaction with product or service
- physical evidence -> everything that isn’t product itself ie ratings
market segmentation
identifying small groups that will be interested in product so we can market it towards them
4 C of Marketing
- consumer
- cost
- communication
- convenience
difference of 4C and 4P
4C is client focused
4P is product focused
marketing strategy steps
- plan
- implement
- evaluate
integral emotions
arise from problem at hand
incidental emotions
states we are in that have nothing to do with problem but will influence our decisions
example of positive uninformative integral emotion
evaluate product as more valuable based on fave celebrity advertising it
- this person is more likely to buy insurance despite chances of something happening being lower
- someone that doesn’t have any feelings towards celebrity wouldn’t
informative integral emotions
when emotions integrated with probability of loss so it can serve as gut feeling