What Is It ? Flashcards
1
Q
What are the 4 P’s ?
A
Product
Price
Promotion
Place
2
Q
What 3 things can a market also mean ?
A
Meeting place
Type of product
Customers
3
Q
What is a Mass Market ?
A
Very large numbers of customers buying ordinary products e.g bread
4
Q
What is a Niche Market ?
A
Smaller groups of customers buying specialist products
5
Q
What are the 5 market segmentations ?
A
Age
Social class
Location
Culture or religion
Gender
