Promotion - Advertising Flashcards
1
Q
What is advertising ?
A
any message about a firm or its products which a firm has payed for
2
Q
What are 4 reasons why firms might want to advertise ?
A
Create awareness about products
Remind customers about existing products
Persuade customers to switch from rival products
Promote brand image
3
Q
Where they advertise depends on 3 things, what are they ?
A
Target audience
Size and location of market
Size of advertising budget
4
Q
What are 3 advantages of advertising ?
A
Gives people information
Subsides newspapers (cost less)
Employs many people
5
Q
What are the 3 disadvantages of advertising ?
A
Makes people want things they don’t need
It costs money
Large firms have bigger budgets so small firm competitors can’t keep up and close down, so less choice for customers
