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Business GCSE OCR, Edexcel, AQA - Marketing > Pricing Strategies > Flashcards

Pricing Strategies Flashcards

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1
Q

What is penetration pricing ?

A

Charges very low price when product is new to gain interest

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2
Q

What is loss leader pricing ?

A

Price is set below cost and once its become established they will increase the price

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3
Q

What is price skimming ?

A

Opposite of penetration pricing

High charge to make it desirable for some and then lower the price to help it become a mass market

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4
Q

What is competitive pricing ?

A

Charge similar prices to their competitors

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5
Q

What are two examples of cost-plus pricing ?

A

Mark-up

Profit margin

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Business GCSE OCR, Edexcel, AQA - Marketing (10 decks)

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