Promotion - Other Methods Flashcards
1
Q
What are the 7 point of sale promotions ?
A
Buy one get one free
Discounts
Competitions
Free gifts
Product trials
Point-of-sale advertising
Use of credit
2
Q
What is direct marketing ?
A
When a business contacts a potential customer directly without the use of media e.g. mail out vouchers
3
Q
What is a benefit of direct marketing ?
A
Measure its success
4
Q
What is sponsorship ?
A
When a business helps pay for an event to have its name displayed at the event
