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Social Science > Week Four > Flashcards

Week Four Flashcards

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1
Q

What are the features of survey research

A

Versatility: can be used to enhance understanding of almost any social issue

Efficiency: data can be collected from many people at relatively low cost and relatively quickly

Generalisability: can be used to develop a representative picture of the attitudes and characteristics of a large population

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2
Q

What are the three major qualitative designs?

A

Participant observation

Intensive interviewing

Conducting focus groups

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3
Q

What is field research

A

Natural social processes are studied as they happen, leaving them relatively undisturbed and minimising the presence as a researcher. Can study informal groups or situation or formal.

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4
Q

What is ethnography

A

The study of a culture or cultures that some group of people shares, using participant observation over an extended period

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5
Q

What is netnography

A

The use of ethnographic methods to study online communities

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6
Q

What is participant observation

A

A researcher develops a sustained and intensive relationship with people as they go about their normal activities

Represents a continuum of participation and observation: complete observation, participation and observation and covert participation

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7
Q

What is complete observation

A

Researcher tried to see things as they happen, without actively participating in or disrupting these events

May be interaction with subjects of study or observing individuals behaviour in their natural setting

Subjects may not be aware they are being studied

Commonly used when observing specific types of events and behaviours that occur in public places

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8
Q

What is participation and observation

A

Half participant half observer

May tell some members research interests but participate in enough activities to gain trust and experience

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9
Q

What is covert participation

A

Researcher does not reveal identity as a researcher to those who are observed

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10
Q

What are ecometrics

A

The process of evaluating the reliability and validity of measures about organisations, neighbourhoods or other other units

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11
Q

What are exhaustive attributes

A

A variables values in which every case can be classified as having one attribute

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12
Q

What is face validity

A

Exists when an inspection of the items used to measure a concept suggests that they are appropriate on their face

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13
Q

What is interitem reliability

A

Approach that calculates reliability based on the correlation among multiple items used to measure a single concept

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14
Q

What is interobserver reliability

A

When similar measurements are obtained by different observers rating the same persons, events or places

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15
Q

What is intraobserver reliability

A

Consistency of ratings by an observer of an unchanging phenomenon at two or more points in time

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16
Q

What is the nominal level of measurement

A

Variables w no mathematical interpretation

Vary in kind or quality but not amount

Labels

Gender, hair colour, religion etc

17
Q

What is the ordinal level of measurement

A

A measurement of a variable in which the numbers indicating a variables value specify only the order of the cases, permitting greater than and lesser than distinctions

Order

Poor, middle class, rich
Likert scale: strongly agree, agree, neutral etc

18
Q

What are psychometrics

A

The process of evaluating the reliability and validity of measures about individuals

19
Q

What is the ratio level of measurement

A

A measurement of a variable in which the numbers indicating a variables values represent fixed measuring units, there is an absolute zero point

Height, weight, number of children

Same as interval but interval doesn’t have a 0

20
Q

What are split halves reliability

A

Reliability achieved when responses to the same questions by two randomly selected halves of a sample are about the same

21
Q

What is test - retest reliability

A

A measurement showing that measures of a phenomenon at two points in time are highly correlated, if the phenomenon has not changed or have changed only as much as the phenomenon itself

22
Q

What is triangulation

A

Same as mixed methods

Use of multiple methods to study one research question.

Also used to mean the use of two or more different measures of the same variable

23
Q

What is interval level of measurement

A

A measurement of a variable in which the numbers indicating a variables values represent fixed measurement units, but have no absolute or fixed, zero point

Temperature, IQ, SAT scores

Social Science (14 decks)

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