Week 9 Psyc 122 Flashcards
Salience Bias
If something is more present and comes to mind faster
Confirmation Bias
A bias that that leads people to seek out information that confirms their existing belief
Tversky and Kahneman
We base judgements/decisions on heuristics
When is confirmation bais strongest
Emotional issues
Heuristics
Mental shortcuts for quick decisions
strategies that our brian uses in complex situations to arrive at a solution quickly
Two types of heuristics
Representativeness Heuristics
The availability heuristics
Representativeness Heuristics
Judgeing something on how well it matches the prototype or sterotype
Availability Heuristics
Judging something based on how easily examples come to mind (salience bias)
Schemas
mental knowledge structures
Scripts
Common action routines
Important purpose of Heuristics
logical thought costs time and mental resources therefore automatic processes are the best way to approach the world
Dan Kahneman fast and slow processes
Fast - automatic, draws on concepts, routines and rules of thumb acquired through practice
Slow - effortful, needed in unfmailiar situations, crucial in precision
Cost to Fast processes
gaining expertise in a process for it to be a fast process comes with a cost of time and effort
Consiousness thought
resource intensive, requires effort, filtering out distractions
Iceberg concept
We have mental processes that reach your awareness and cognitive processes beneath your awareness