Sem 2 Weeks 4-8 Flashcards
Transduction
getting sensory info to the brain
Perception
process of taking neural signal and creating a psychological reality
How do chemicals become smell
Chemicals do not become a smell until they attach to a receptor in the nose, and the nose takes the chemical, generates an action potential, and the brain creates the feeling of the small
Why can humans only see a small portion of the electromagnetic spectrum
Large waves go around objects, small waves go through objects, and visible spectrum waves bounce off objects - this is the “sweet spot” in the electromagnetic spectrum that contains waves that we can see.
What does temperature translate to in the physical world
Kinetic energy
What does colour translate to in the physical world
Wavelength
What does texture translate to in the physical world
vibration
What does aroma translate to in the physical world
Smell
What does pitch translate to in the physical world
Frequency
What does loudness translate to in the physical world
Amplitude
What does pain translate to in the physical world
Tissue damage
Absolute threshold
How low can you go (how quiet, how dim, how soft)
Discrimination threshold
Can you tell the difference (how big does the difference have to be for you to tell that two things are actually different from each other)
Signal Detection Theory
Allows us to separate sensitivity from response bias
Sensitivity
How well can you distinguish between when the stimulus is present or absent. Sensitivity means you have a high hit rate AND a low false alarm rate
Response Bias
Some participants are biassed towards saying either yes or no
Just Noticeable difference
The amount something must be changed in order for a difference to be noticed.
The discrimination threshold increases proportionally to baseline/reference stimulus increases (must be 8% more intense)
How do we translate light into vision
Rod and cone receptors captures photons, which triggers a change in the polarity of its membrane which causes the photoreceptor to generate an action potential (electrical signal that the brain can interpret)
Rods
- Many rods
- Mostly in the periphery.
- Respond to light of all
- High sensitivity (good in dim light, respond to everything)
- Low resolution (fuzzy in the periphery)
Different cone wavelength sensitivity related to colour
- S-cones, short waves, blue
- M-cones, medium waves, green
- L-cones, long waves, red
Cones
- Centred in the middle of the retina (fovea)
- Respond to different wavelengths (red/green/blue)
- High resolution
- Low sensitivity (doesn’t work well in bad lighting - needs a lot of photons to activate)
Why is Peripheral vision colourblind
no cones are in the periphery and rods are colourblind
Trichromatic Theory
Colour perception is mediated by cones which are wavelength specific (therefore colour specific). Your brain perceives colour based on the combination of photoreceptors that are activated at a specific location.
Monochromat vs dichromat
2 types of colour blindness, mono = only 1 type of cone. di = 2 types of cone (more common)
How to test for colour blindness
Ishihara Plate
Dark Adaptation
The transition of the retina from the light-adapted to dark-adapted state - threshold will lower (the eyes will become more sensitive) as cones adapt to darkness and begin to work.
Colour Opponency
Suggests that colour vision is based on three opposing pairs of colour cells in the brain red/green, blue/yellow, and black/white.
Perceptual Constancy
Objects maintain their properties even when the context changes their physical characteristics
Gradient, lighting condition in room, can all change our perception of colours but our brain does mini calculations to compensate this (colour is not NECESSARILY a direct reflection of wavelength
Selective Attention
The ability to prioritise some information while ignoring other information
Change blindness
Without attention, nothing is really stored in our memory.
Plane image experiment - have to look for a change. This is difficult as without direction of your attention, you have to scan every bit of the scene until your vision passes over the change. Once attention is directed for where to look, these changes become obvious
Simons and Levin (1998) - Door swap pedestrian study
Investigates: Change Blindness
Findings: 50% of people did not notice the difference. The people who noticed the difference were young adults (similar age to experimenters). People who didn’t notice the difference were older adults.
- They hypothesised that this may be because we pay more attention to people from our own social group
Simons and Levin (1998)
Door swap pedestrian study with construction workers
Investigates: are we more likely to be change-blind to our social out-groups?
Findings: 75% of young adults did not notice this change since construction workers = outgroup to most young adults
Feature integration theory
- Searching for one feature (colour, shape) can be done automatically. It “pops out”. It takes the same amount of time, no many how many items you have to search.
Searching for a combination of features requires controlled attention. You need to apply attention to each item, one at a time. More items requires more time.
Features of automatic processes
- Fast
- Effortless
- Occurs without intention
- Inflexible
- Uncontrollable
Features of controlled processes
- Slow
- Effortful
- Requires intention
- Flexible
- Controllable
Advantages of automaticity
- We don’t have to think too much about easier things
- Can put our attention towards more complex things that require more thinking
- Useful for repetitive long tasks
- Streamlining
- Dual tasking
- Survival - automaticity in emergency situations
Disadvantages of automaticity
- Hard to unlearn things
- Lack of control
- Error-prone
- Dangerous if not appropriate
Dichotic Listening
A task used in many attention experiments. Shadowing (say what someone else is saying while they’re saying it)
What do people notice and not notice in dichotic listening experiments
People notice: Changes from male to female, forward to backward
People don’t notice: English to german, Any content that was said
Broadbent’s Filter Theory
Early selective filtering out of relevant information, only selected information get meaning analysis
A limitation of Broadbents filter theory
People notice their name if it appears in their ear (breakthrough effects) This suggests Broadbent must be wrong because at some level you must be processing all your sensory information
Treisman’s Attenuation Model
- Attended messages pass through clearly. Unattended messages are weakened. Sometimes they break through
- Names breakthrough
- In the experiment telling a story about a dog that switches ears halfway through, the word “house” in the wrong ear breaks through because it is temporarily relevant and you are primed to be thinking of houses
In treismans attenuation model, the things that break through (have a low threshold) are:
- Expected
- Important
- Relevant - or strong, intesne signals (broken glass)
MacKay (1963) dichotic listening (subliminal perception experiment)
- Used ambiguous words in one ear (they threw stones at the bank)
- In the other ear, would play suggestive to either option of ambiguous word (river or money)
- Then would ask participants to chose another interpretation of certain test sentences after subliminal perception
Deutsch & Deutsch late selection model:
We process everything for meaning and filtering occurs later
Load Theory - Nilli Lavie
Spare capacity not required for the primary task is automatically allocated to other, irrelevant stimuli
Load Theory application if primary task is demanding
(going to take up all of your attention, high perceptual load, no resources left to do anything else)
- Early selection
- No distraction
High engrossment
Load Theory application if primary task is easy
(leftover capacity)
- Late selection
Distraction
Forster and Lavie (2008) - Response time “n” or “k” with distractor versus no distractor findings:
- Distractor has lower effect when a high perceptual load
You have control of how you allocate your attention
Pro of load theory
Accounts for early findings and correctly predicts that a more difficult task will lead to less interference
Pro of Broadbents filter theory
Dichotic listening performance - improved detection and ERP amplitudes for attended vs unattended
Bottom up attention
Stimulus-driven attention where we take from the world and bring it into our perceptual system (involuntary)
What things are salient to our bottom-up processing
- Colour
- Movement
- Size
- Loudness
- Pitch
- Emotion (threats and rewards)
Top down attention
Goal-driven, where we use knowledge to guide our perceptual processes (voluntary)
The Biased Competition Model of Attention
Sensory competition between bottom up and top down processes.
How does The Biased Competition Model of Attention work
Bottom up mechanisms feed in (visual system is tuned to things important for our survival, or suggest change), Simultaneous top-down modulation - can bias things towards our goals. We need both system - become aware of changes to our environment but also be able to override this so we can achieve our goals.
Sana et al. (2013)
Lecture experiment 1 (multitasking)
All participants took laptop notes, Multitasking condition ALSO had only tasks to complete whenever they wanted during the lecture. Multitasking scored 55% on final test while the note takers scored 70%
Sana et al. (2013)
Lecture experiment 2 (in view of multitasker)
- Staggered confederates between rows of participants , Confederates act as distractors by doing alternate tasks on their laptops (finding flight, shopping etc. (found significant disadvantage being in view of multitasker (55% compared to 75%)
The Switch Cost
When we switch tasks, we have to activate a whole new set of cognitive processes
Switching takes time (seconds to minutes) - to get to same level of engagement that you were at previously
Fitz et al study on phone notifications design
Assigned participants to 4 different experimental conditions (as usual, batched hourly, batched 3x a day, no notifications)
Fitz et al study on phone notifications findings
Batched 3x a day
- Significantly less inattention
- Less stress
- More perceived productivity
- Fewer negative feelings
- More happiness
Greater control over phone
Iconic Memory
Updating snapshot of the world - for example, movies when we move from one frame to the next, they blur together so we see as one continuous event
Echoic Memory
- Very long words - sounds can be stored from moment to moment so we experience it as a continuous sound
Create memory of past sounds to get the feeling you hear one word
Short-term/Working memory
What you are aware of in any given moment (“Thought bubble”)
Declarative (explicit) memory
Memories that you can talk about
Semantic Memory
Knowledge about the world
Episodic Memory
Events in our lives
Autobiographical Memory
Things that we know and remember about ourselves, our lives, and our identities
Nondeclarative (implicit) memory
Procedural Memory (skills, motor sequences, priming (piano playing, making sandwhiches))
Modal Model of Memory
In order to be able to recall later, we have to encode into our long-term memory