week 9 interpersonal and group processes Flashcards
3 types of social influence
compliance, obedience and conformity
compliance
change of behavior in response to direct request
obedience
change of behavior in response to directive from an authority figure
conformity
change in behavior to match the response or actions of others
principles of compliance Cialdini and Goldstein 2004
reciporticty, consistence, commitment, liking and authority
norm of reciprocity
the rule that obliges us to repay others for what we have received from them even if we didn’t request the favor
examples of norm of reciprocity in sales
free samples is acceptance of “gift” then you feel like you have a social obligation to buy the real thing
door in the face technique
start with a large request, wait for no then lower your request. people feel obliged to reciprocate the concession by the requester
norm of consistency
rule that obliges us to be consistent in our behavior
foot in the door technique
start with small request, wait for yes then ask for large
freedman and fraser 1966 foot in the door technique
small request to house-owners - attach small label with drive safely to their house, then ask for large request - gigantic sign in front of house
norm of commitment
once we make a commitment, we feel pressure to follow through
low balling technique
have people commit to a course of action and then increase the request
cialdini et al 1978 low balling technique study
commitment - would you like to participate in my experiment
request - it starts at 7 in the morning
factors affecting liking
physical attractiveness, similarity and familiarity
example of liking in ads
using a well liked celeb
how does authority affect social influence
people comply and obey more with requests made by authority figures
hofling et al 1966 hospital study
orders asked on call by a bogus physician to nurses to administer 20mg of astroten
non-approved drug, dosage 2x the norm, on the phone and unfamiliar doctor
21/22 nurses were ready to give the injection.
informational social influence
conform because we believe other understand better than us
normative social influence
conformity to be liked and accepted by others
social facilitation
benefiting from presence of other people
social inhibition
not benefiting from presence of other people