week 7 social cognition Flashcards
situationism
the view that behavior and actions are determined by our immediate environment
dispositionism
behavior is determined by internal factors eg personality
just world hypothesis
people get the outcomes they deserve
fundamental attribution bias
tendency for observers to underestimate impact of situation and overestimate impact of personal disposition when analyzing someone
acter observer bias
misattribute others actions to internal factors and our own behaviors are attributed to situational factors
as the actor how do we perceive our behavior
as influenced by the situation (variable)
as the observer how do we perceive our behavior
as due to personal dispositions - stable
cognitive dissonance
-psychological discomfort arising from holding two or more inconsistent attitudes, behaviors, or cognitions
- we experience a conflict in our behaviors, attitudes or beliefs that runs counter to our positive self-perceptions, we experience psychological discomfort (dissonance)
how to decrease cognitive dissonance
- changing discrepant behavior eg stop smoking
- changing our cognitions through rationalization or denial eg telling ourselves that health risks can be reduced by filtered cigs
- adding a new cognition eg smoking stops my appetite so I don’t lose weight which is good for my health
hovlands features of persuasion
credibility of speaker, physical attractiveness of speaker, subtlety and attention
what are 2 main routes that play a role in persuasion
central and peripheral
what is central route of persuasion
- logic driven & uses data & facts
- argument must be strong to create attitude change
- works best if audience is analytical and willing to engage in processing of info
what is the peripheral route of persuasion
- indirect route using peripheral cues to associate positivity with the message
- relies on association with positive characteristics eg positive emotions & celebrity endorsement
- doesn’t require much effort in info processing
- less permanent attitude change
what is the foot in the door technique - freedom and Fraser 1966
persuader gets a person to agree to bestow to a small favor or to buy a small item, only to later request a larger favor or purchase a bigger item
what are internal forms of attitude change
- cognitive dissonance
- tension we experience when thoughts are in conflict
normative social influence
people conform to group norm to fit in
informational social influence
people conform because they believe the group is competent and has the correct information, particularly when the task or situation is ambiguous
group polarization
-strengthening of the original group attitude after discussing views within the group
- if a group initially favors a viewpoint after discussion the group consensus is likely a stronger endorsement of the viewpoint
social facilitation
when an individual performs better when an audience is watching them
social loafing
exertion of less effort by a person working together with a group, so group performance declines on easy tasks
prejudice
a negative attitude and feeling toward an individual based solely on ones membership in a particular social group
discrimination
negative action toward an individual as a result of ones membership in a particular group
impression formation
assigning characteristics to other people
what is aschs configured model
people tend to not simply add up impressions but make holistic judgments based on specific info
what’s good about aschs configurational model
allows for summarizing and organizing of large and diverse info about a person
3 biases in impression formation
primacy effect, negativity bias and halo effect
primacy effect
earlier info has stronger influence than later info
negativity bias
negative info has stronger influence esp in social and moral situations