Week 9

Question 1

Social Psychology

Answer 1

1. Social psychology: emption, cognition and behaviour in a social context
2. Social cognition: how mental processes are associated with social understanding

Question 2

Attitudes

Answer 2

1. Positive or negative evaluation of objects and thought
2. Implicit: attitude in your subconcsious
3. Explicit: attitude you are aware of

Question 3

Forming Attitudes

Answer 3

1. Social learning: attitudes from parents and friends
2. Classical and operant conditioning: associations between object of attitude and other stimuli
3. Mere exposure effect: the more you are exposed to something the more positive the attitude

Question 4

Persuassion

Answer 4

1. Source factors
2. Likeability
3. Message factors
4. Repetition
5. Fear appeals
6. Receiever factors (audience)
7. Channel
8. Context

Question 5

Elaboration Likelihood Model

Answer 5

1. Central route: careful consideration of information.
2. Peripheral route: Minimal processing of information.

Question 6

Cognitive Dissonance Theroy

Answer 6

1. Inconsistency between attitudes and behaviours
2. Causes pyschological discomfort.

Question 7

Self Perception Theory

Answer 7

1. We infer attitudes from our behaviour

Question 8

First Impressions

Answer 8

1. Formed quickly
2. Biased
3. Long lasting and change slowly

Question 9

Stereotypes

Answer 9

Perception or belief and expectations about a particular category.

Question 10

Prejudice

Answer 10

Attitude towards a person is based on group memberships.

Question 11

Discrimination

Answer 11

Treatment of people based on prejudice.

Question 12

Racism

Answer 12

1. Discrinimation of an ethnic group.
2. Modern racism: subtle, less explicit
3. Old fashioned racism: explicit, clear behaviours
4. Implicit racism: reflects negative attitudes held in society

Question 13

Perception of Others

Answer 13

1. Cognitive theories
2. Stereotypes as schem
3. In group - out group
4. Social identity theory
5. Authoritarianism

Question 14

Attribution

Answer 14

1. Influences made about cause of others or own behaviours.
2. Internal: caused by the persons traits or abilities.
3. External: caused by something in the environment.

Question 15

Self Perception

Answer 15

1. Self concept: knowledge about the self.
2. Self schema: influences attention, memory and judgements.

Question 16

Self Esteem

Answer 16

1. Evaluation of self worth: positve or negative evaluation
2. Maintain self esteem: self heirachy.

Question 17

Self Presentation

Answer 17

1. Efforts to influence others perceptions of you.
2. Self esteem and self presentation.
3. Self monitoring.
4. Self presentation predicament.