Week 8 - Survey Methods (After Midterm)

Question 1

-systematic method of gathering information from a sample of people to describe, explore, or understand experiences, behaviors, relationships, etc. to inform policy or practice

Answer 1

survey

Question 2

Name 5 reasons to use a survey.

Answer 2

• applicable to broad range of research areas
• variety of administration options
• ability to use existing tools
• large amounts of information
• minimal time and expense

Question 3

Name 5 reasons to use a survey.

Answer 3

• applicable to broad range of research areas
• variety of administration options
• ability to use existing tools
• large amounts of information
• minimal time and expense

Question 4

Name 2 important considerations of surveys.

Answer 4

• survey design (questionable wording and order can influence responses - context and order effects; human nature may lead respondents to want to appear agreeable or likeable - acquiescence and social desirability bias)
• response rates (attention to possible explanations for who doesn’t respond)

Question 5

Name 4 types of survey questions.

Answer 5

• open-ended
• close-ended
• dichotomous (yes/no; agree/disagree)
• scale of measurement (5-7 options)

Question 6

describe critical considerations of the order of survey questions.

Answer 6

• start with simple, low-risk questions

- end with demographic questions

Question 7

if you ask a question early on that provides context for later questions you may inadvertently influence your respondent’s selections.

Answer 7

context effects

Question 8

depending on what order the questions are asked, survey fatigue could occur - more accurate and attentive responses at the beginning of the survey.

Answer 8

order effects

Question 9

in general, what is the response rate that we want?

Answer 9

30%

Question 10

• self-administered - people are reading

- ppl tend to pick the options that are higher up especially in closed-ended questions

Answer 10

primacy effect

Question 11

• in-person - people are listening

- ppl are more likely to pick the option that was most recently read to them bc it’s more present in their minds

Answer 11

recency effect

Question 12

using surveys is a ____ method.

Answer 12

systematic