Week 6 - Analyzing and Adapting to your audience

Question 1

What is Audience Analysis ?

Answer 1

Key info needed:
1. Knowledge - low , fair, high

2. Interest- high, fair , low their stance on the topic
3. Attitude or position

Question 2

Ways to obtain that info?

Answer 2

1. Demographic Analysis - guess
   age, generation, gender, race, income level, political, religious, relationship status, hobbies, interest, culture

ex. Topic- High price of college textbooks
audience - demographic - education level , income level
guess - the interest would be high , favorable position

chose key demographic and key info needed

ask who contracted you to get to know your audience

2. Purposive Analysis - ask the audience directly before presentation
   -survey beforehand
   -interview one on one or focus group
   ex. marketing, sales

Question 3

What is audience adaptation?

Answer 3

1. Knowledge- appropriate amount and type of info
   provide info and what you bring up or have to breakdown info depending on the level of knowledge
   if unsure - shoot higher , assume higher level knowledge then analyze facial expressions / feedback
2. Interest - relevant ways to interest
   get attention and maintaining it
   find relevant ways to keep attention
3. Attitude and Position - anticipate objections or obstacles, appeal and reason from Attitude/Position

Question 4

What are the strategic selections ?

Answer 4

Main points
-how much it costs ?- elderly
-ways to lower prices- college students

types of support
-quotes - elderly
-statistics - narrating - college students

sources to cite
college students
Steve jobs
bill gates
Oprah

presidents- elderly

style of speech writing
college - informal , humor
elderly - formal

visual aids
college - slides , clips
elderly- pictures, handouts
considerations -font size, picture size , don’t cram slides

appearance
college - casual
elderly- business casual , modest

delivery style
college -
elderly-
and more