Persuasion and Language -Week 11

Question 1

What wording should you use

Answer 1

1. Appropriate -suitable to the presentational sphere
   there may be exceptions
   profanity - only when effective to speech but not recommended

slang - could be beneficial but not all could understand / be seen as unprofessional

TMI- too disclosive

2. Accurate - using correct word choices
   malapropism - using wrong words that might sound like the right one
3. Clear- familiar word choice
   using acronyms but define when using them first
   jargon - medicine, legal, art, athletics
   not very big vocabulary
   provide in context or explain what it mean if used
4. Concise- saying what you need to say with the fewest words possible
   can be more understandable, persuasive, and memorable , compelling
   constant drafting of speech until streamlined
5. Conversational
   “oral communication style”
   should not sound like a paper and have a conversational tone and feel
   use of shorter familiar words, contractions, interjections, more personal, sentence fragments

Question 2

Wording can be powerful

Answer 2

1. Vivid concrete imagery
   richly descriptive word choice
   engages our five senses
   can experience it
2. Connotative wording - word choice with far greater power or intensity then their word choices
   ex. attorney/ lawyer
   -bloodsucker, ambulance chaser
   -defender of the innocence

ex. pizza
describe- melting cheese, sizzling pepperoni, thin crunchy crisp crust , water mouthing

connotative wording
- delicious , appetizing

ex. connotative wording
sailor kissing women
unbelievable, incredible, passionate , heart stopping

Question 3

Wording can be powerful

Answer 3

3. figurative language

metaphor or simile “like as” - comparison b/t tow diff. things that can be similar
not be a cliche but be unique or original

repetition- repeating of a word, phrase, or sentence

parallelism- using a similar pattern of wording

alliteration- repetition of sound

antithesis- juxtaposition or the placement side or opposite sides or contradictory

ex. it was the best of times and worst of times -Charles dickens

ex. Lincoln, Gettysburg- parallelism, repetition

jfk- antithesis

mandela- repetition, alliteration

barbara bush- antithesis

clinton- antithesis

ted kennedy- parallelism

hiliary clinton- antithesis

aronald schwareneggaer- repetition

michelle obama - parallelism

jesse jackson - metaphor