Week 23 #1

Question 1

Culture

Answer 1

A pattern of shared meaning and behavior among a group of people that is passed from one generation to the next

Question 2

Social cognition

Answer 2

The study of how people think about the social world

Question 3

Social influence

Answer 3

The process through which other people change our thoughts, feelings, and behaviors and through which we change theirs

Question 4

Person-situation interaction

Answer 4

The joint influence of person variables and situational variables

Question 5

Collectivism

Answer 5

Belief system that emphasizes the duties and obligations that each person has toward others

Question 6

Social neuroscience

Answer 6

The study of how our social behavior both influences and is influenced by the activities of our brain

Question 7

Social norms

Answer 7

The ways of thinking, feeling, or behaving that are shared by group members and perceived by them as appropriate

Question 8

Individualism

Answer 8

A belief system that exalts freedom, independence, and individual choice as high values

Question 9

Social situation

Answer 9

The people with whom we interact every day

Question 10

Attitude

Answer 10

evaluating a particular entity with some degree of favour or disfavour

Question 11

Attitude consistency

Answer 11

For any given attitude object, the ABCs of affect, behavior, and cognition are normally in line with each other

Question 12

Forewarning

Answer 12

Giving people a chance to develop a resistance to persuasion by reminding them that they might someday receive a persuasive message, and allowing them to practice how they will respond to influence attempts

Question 13

Attitude object

Answer 13

A person, a product, or a social group

Question 14

High self-monitors

Answer 14

Those who tend to attempt to blend into the social situation in order to be liked

Question 15

Attitude strength

Answer 15

The importance of an attitude, assessed by how quickly it comes to mind

Question 16

Inoculation

Answer 16

Building up defences against persuasion by mildly attacking the attitude position

Question 17

Low self-monitors

Answer 17

Those who are less likely to attempt to blend into the social situation in order to be liked

Question 18

Psychological reactance

Answer 18

A reaction to people, rules, requirements, or offerings that are perceived to limit freedoms

Question 19

Self-monitoring

Answer 19

Individual differences in the tendency to attend to social cues and to adjust one’s behaviour to one’s social environment

Question 20

Spontaneous message processing

Answer 20

When we accept a persuasion attempt because we focus on whatever is most obvious or enjoyable, without much attention to the message itself

Question 21

Subliminal advertising

Answer 21

when a message is presented to the consumer without the person being aware that a message has been presented