Week 2 - 2 Flashcards
Strategy
Is the total pattern of decisions and actions that influence the longterm direction of the business
Strategy plan
Set broad plans Plans the general path to achievement Stresses long term rather than short Deals with the total picture Is detached of the day-to-day activities
Operations Strategy
is the pattern of decisions and actions that shape the long term vision, objectives and capabilities of the operations ends its contribution to the overall strategy of the business.
Operational
Day to day life, detailed and often localized
Operations
Resources that create products and services
Operations contribution
4 steps
Step 1. correct the worst problem
Step 2. Adopt best practice
Step 3. Link strategy with operations
Step 4. Give an operations advantage
Top-down
Reflects what the whole group or business wants to do
Corporate Business Strategy (lose weight)
Business Strategy Decisions (How much)
Functional Strategy Decisions (How do we achieve)
Outside-in
Translate intended market position so as to provide the required objectives for operations decisions
Order Winners (what it needs to have to want to buy it) Order Qualifiers( the minimum it needs to have to want to buy it) Less important factors
Bottom-up
Learn from day-to-day activities so as to cumulatively build strategic capabilities
Inside-out
Develop resources and processes so that their capabilities can be exploited in their chosen market
Strategic Resources & Sustainable Competitive advantages (Resource-based view, Source, Not mobile, Difficult to imitate)
Existing capabilities & constraints (Tangible and intangible resources, Experience, Staff, Integration)
The line of fit
Achieve Alignment
Achieve Sustainable Alignment
Improve Overall performance