week 2 Flashcards
what is inclusive communication?
- knowing about differences in cultures: noticing diversity
what is effective communication?
- respectful
- accurate
- accesible
- relevant to all
how should you focus on who you are talking to?
- langugae they use tp describe themselves and respect that
- their context
- focus the person
orientalism
the way the west looks at the middle east:
- they are inferior
- dont have the mind like people in the west
- eurocentrism (europe is culture and intelectual centre)
- not promoting people becaese they dont think the ‘right way’
examples of eurocentrism
- western beauty standards
- west dominace in antropology
- media focuses on western disasters
- justifying kolonism
- english language
- othering
actions so you will understand
- read non european litarature
- talk to people
- news from other countries: read, watch and listen
- traveling
different standarts qatar
qatar
- migrant worker position
- position arab world in sport scene
- being a welcoming country
Netherlands:
- LGBTQ+ rights
- Am i safe as a blond girl
- can i drink beer
why is understanding orientalism critical in PR?
PR is about shaping narratives
Stuarts hall encoding/decoding modle of communication
audiences intrepert messages in differnt ways based on their cultural context
- PR proffesionals should consider multiple perspectives in their messaging
- how you are programmed you intrepeter different
- error with someoneelses words
- read it twice: you way and an other perspective
- represent yourself not trhough a lens from another perspective
DMIS
stages of how people move from a ethnocentric to a etnorelative perspective
–> highlights need for developing cultural competence in PR:
not just understanding, aslo actively adapting communication stratagies to norms and values
DMIS stages
ethnocentric
- denial inability to see cultural differences
- defence: negative evolutions
- minimization: acceptence of difference but beleive we are the same
ethnorelative
- acceptance: recognize and appreciate differences
- adaption: more competent in communication
- integration: move easily among multiple perspectives
barriers to inclusive communication
- cultural barriers: prejudices
- language barriers
- historical erasure: underrepresented/misrepresented due to historical bias
stratagies for effective inclusive commmunication
- active listening: engage with perspectives and avoid assumpions
- avoid stereotypes
- dialogue: foster open, respectfulconversation that include multiple viewpoints
what is inclusive communication in action
- historical interpretation: rewriting textbooks
- cultural media campaigns: use inclusive language and diverse representation to reach broader audience
- psychological research: understanding the role of inclusive communicaton in group behavior (also medicine research)
inclusive pr
a buisiness necessiy that ensures relevance, sustainablity and long term succes in an increasinly global marketspace
better formulation of merit volgens s. razak on medical meritocracy
- development of assesors critical consciousness regarding the structural issues in merit assignment
- alignment of merit criterea
- inclusive leadership for greater diversity