Week 11: Multi-Sensory Taste Perception - Flavour Flashcards
This stimulates all our senses
food
The pleasure of food is critically dependent on all sensory attributes being right, and so food can, for instance, shock us simply by serving it ______ or if it has ______.
at the wrong temperature
an inappropriate colour
The sensory experience of eating is a combination of what two things?
- taste
- smell
What are taste flavorants?
compounds that enhance umami
What are flavorants?
salt and sugar because they enhance sweet and salty taste
Can you taste with your nose?
Yes, when you’re sick you feel like food has less flavour. This is because we can only perceive six taste qualities (i.e., sour, bitter, sweet, salty, fat, umami) but can smell thousands of odors.
Describe how a stimulus reaches the brain in regards to food/drink
True or false: It is difficult to distinguish between tastes and smells
True
fMRI shows overlapping responses to odor and taste in the
anterior ventral insula
ISO
International Standards Organization
According to the ISO, ____ is the “complex combination of the olfactory, gustatory, and trigeminal sensations perceived during tasting”
flavour
What 4 things does flavour influence?
- tactile
- thermal
- painful
- kinaesthetic
Flavour leaves out modulation by what two types of stimuli?
- visual
- auditory
True or false: Flavour of food can be altered with natural or artificial flavorants which affect our senses.
True
Flavour is the sensation produced by a material taken in the ____, percieved by the senses ___ and ___ and also by the general ___, ___, and ___, receptors in the mouth.
mouth
taste/smell
pain/tactile/temperature
What are the 3 segments of the flavour and fragrance industry?
The flavour and fragrance industry is responsible for a $_____ billion industry worldwide
17.7
What are the.4 reasons why flavours are used?
- provide characteristic flavour of food/beverage
- enhance existing flavour
- compensate for natural flavour loss
- reduce costs
What are the 3 flavour origins?
- natural
- natural and artificial
- artificial
What are the two forms of flavour?
- liquid
- powder
When are flavours incorporated?
during the manufacturing process of food, beverages, tobacco and pharmaceuticals
What happens if you don’t have flavour?
final product may not taste like anything
Humans can distinguish a diversity of ____ scents
10,000
scent through the back of the mouth
retronasal olfaction
scents via nostrils
orthonasal olfaction
What 7 factors affect food perception?