Week 10 Terms: Partisanship Flashcards
Party Identification/Partisanship
A long term attachment to a particular party which anchors voters interpretations of the remote world of politics
Socio Psychological Theory/Michigan School
Theory of partisanship that declares that partisanship is a psychological attachment; comes from the home, not rational, and changes slowly
Socialization
How your perception of political culture is shaped due to those in your family, your friends, your school, your home environment, etc.
Rational Revisionists
Theory of partisanship that declares that partisanship is a rational calculation based on your party interests
Running Tally
Way of evaluating politics that declares all political parties to begin where your familial values lie, and then changes due to new information gained
Social Identity Theory
Theory of partisanship that declares partisanship comes from people “like me” (what political party are people like me affiliated with?)
Political cues/Informational shortcut
Signals that politicians send to voters about the desirability of specific policies. Research has shown that voters often follow the cues provided by politicians that belong to the parties they identify with.
Perceptual Screen
We say that party identification raises a perceptual screen because partisans perceive reality in ways that are beneficial to the parties they support. As a result, positions taken by the party and going under the party label are more likely to be endorsed by the voter than different positions by different parties.
Alignment, Dealignment, and Realignment