Week 10: Big Data Flashcards
Motivated by retaining our privacy
Big data
Storage of personal medical records.
Digital health
The storage of ‘big data’ for the purpose of furthering medical services, and improving overall health.
What makes us uncomfortable around big data?
Three V’s of big data. The components.
It encompasses Volume of information.
The Velocity, and the Variety.
Two types of big data.
1) Structured data: Managed data by the organisation through databases and spreadsheets.
2) Unstructured data: Unorganised information that cannot be implemented in predetermined models.
Six main implementation challenges of big data
- Correctly distinguish big data from other forms. Big data is constantly changing, unlike traditional data which is static.
2.Big data is data that cannot be stored using traditional storage bases, as it is often times highly complex and voluminous. Costly upgrades in technology are require for successful implementation.
- Data security: Much of big data is delving in the unknown, and requires more consideration into security. And capital…
- Employing the right individuals/team. As previously mentioned, big data exists within much of the unknown, therefore, hiring others to match these skills is highly challenging.
- The expansive scope of big data, and it’s unknown effects can can impose on accuracy. a) Certain variables are not considered simultaneously, despite the existing relation. b) Poor quality. c) Results can be biased. d) Misunderstood by the analytics team
- Issues when processing the data employed.
*Big Data exacerbates issues by its sheer magnitude and expansive
General Data Protection Regulation (GDPR)
EU Regulation 25 May 2018
Assign control of personal data to individuals, rather than big business. Fines of 4% of annual turnover of 20 million euros, for whichever is higher.
Benefit of big data
Allows one to predict and change people’s behaviour.
5 Principles for Big Data
- Private customer data and identity should remain private.
- Shared private data should be treated confidentially.
- Customer should have a transparent view
- Big Data should not determine free will
- Big data should not institutionalise unfair biases.
Privacy vs anonymity
Collection and use of Big Data: AI
Technology that completes tasks better and faster than humans.
Benefits of AI to the medical field
- Improve the doctor-patient relationship, eliminate keyboards and computer screens, and reserve these activities for ai.
- Accuracy and efficiency: Reduce error. Better disgnosis, predicitons, etc.
- Only 5% of data is being analysed.
- Treating patients at home, and not in hospitals.
3.
Sue Lauder introducing CBT therapy originally for BP sufferers through digital health methods.
Self-directed
Monitoring tools
Psycho education
Online intervention, quite a travel.
In their own time,
Less self-stigma
Accenture Survey
Pre-Covid: Found that digital health had plateaued, and could only progress so far.
Covid: People were forced to consider digital health as an option. The experience gave way to
