Ways to change attitude Flashcards
1
Q
Cognitive dissonance
WHAT is it?
HOW?
A
The process of creating disharmony between the components of attitude
Change two or more components of attitude
Change the cognitive component, the affective and the behavioural to cause drive to remove disharmony and regain consonance
2
Q
Persuasive Communication
WHO? persuades
WHAT? do they communicate
WHO? receives information
A
A significant other/ role model persuading player to go training
Provide a relevant message
To a recipient who must have a desire to change attitude
