VSP Marketing Communications Intern

Question 1

Tell me about yourself.

Answer 1

Sophomore at the University of Washington
Business major - marketing
Spent time in college getting involved in marketing activities, through various student organizations
Did a marketing internship last summer as well
Gave a good foundation - looking to develop my skill set more, real-world experience
Find a focus within marketing - thought marketing communications was interesting - (what led me here today)

Question 2

Why do you want to work at VSP? Why do you want this role?

Answer 2

This role:
Learn more about and get to work with consumer-facing communications, content development, and marketing strategy
Lot of variety and seemed like an opportunity where I could really learn a lot, and work on a number of interesting projects
VSP:
Mission resonated with me: Contacts + glasses are essential in my life (had to wear glasses since i was ~8)
Know the impact that VSP has in providing access to vision care
being a part of that would be very rewarding
Variety, present in different industries: vision care, eyewear, philanthropy - that mix sounded interesting to me
Interesting work + company’s values and mission, culture = great fit
…what led me to apply

Question 3

What are your greatest strengths?

Answer 3

Strengths:
Communication
as a consultant/PM, during meetings with clients we’d have to talk through their goals and make sure everyone was on the same page
Curiosity
I enjoy learning about things that I don’t know
Helped me fully understand the projects/tasks that I work on
Seek out new experiences
Organization
Good with deadlines when on projects
Prioritizing what needs to be done and when
When I’m working on something I tend to divide things up into smaller
chunks so it’s easier to complete the whole thing
Thorough
Keep track of details
Can pay attention to multiple components of a project/task, so that everything
flows smoothly

Question 4

What is your weakness?

Answer 4

Too much attention to detail/ focus too much on small things get lost in finer points and lose track of big picture
To try to fix that, when i’m working on something like a report or a presentation, I try to check in and remind myself of when that kind of precision is actually necessary, refocus my attention on what matters

Question 5

Walk me through your resume.

Answer 5

Education: University of Washington, sophomore
Experiences:
AMA Agency:
Student run consulting agency - working with small businesses on marketing strategy
Started as a consultant, now a project manager
social media strategies, website and search engine optimization, campaign development
Undergrad women in business
Helped with designing social media posts, promoting annual fundraiser,
plan events, Network with other students/business professionals
UW HerCampus
Media organization for college women, I was on events team
Planning, brainstorming, organizing events and creating materials for promoting them (social media, email)
Eldergrow
Internship started last summer
Very niche market: sold therapeutic gardens to senior living centers
Worked on email marketing, social media content, connecting with sales leads

Those have been my experiences so far

Question 6

why insurance?

Answer 6

Positive impact (especially with eye care)
Something that everyone needs, I think it’s very rewarding to be able to bring that access to people

Question 7

what do you know about VSP?

Answer 7

Global provider of vision care
Present in eyewear, vision care, philanthropy
Nonprofit, doctor-governed
(would love to hear more about it from your perspective)

Question 8

why should we hire you?

Answer 8

From what I can tell, this role requires a lot of communication and project management skills, working on a variety of tasks
Experience with project management skills at a student-run consulting agency:
Helped facilitate communications, manage timelines
Worked under deadlines
Created presentations to explain our recommendations and strategy
other on/off campus activities (undergrad women in business, hercampus, past internship) :
Multitasking: working on a variety of tasks across different channels to help promote organizations
(if need to explain) social media to promote events, creating advertisements for auction fundraiser, writing copy for event summaries to show to sponsors

Love to use this experience + build upon it at VSP