Altair Marketing Intern Flashcards
What do you know about this company?
Division of Marchon and part of VSP global Global eyewear company Manufacturer, distributor of eyewear Womens, men’s kids eyeglasses Variety of brands (~30)
Some of what I know, love to learn more
Tell me about yourself.
Student at University of Washington
business/Marketing major
Spent time in college getting involved in marketing activities on campus, through various student organizations
Did a marketing internship last summer as well
Gave a good foundation - looking to learn more, broaden skillset
find a focus within marketing - thought that the fashion and eyewear industry is really interesting
Where I’m at now
Why fashion?
Very dynamic
Creatively fulfilling
global
Very immersive - always changing - opportunity for innovation and new ideas
Eyewear specifically: aesthetically pleasing but also having a impact in helping people see
Design-wise, very interesting because the product that you’re working with is small, but lots of room for creativity
Why do you want this job?
This job:
Opportunity to use and grow marketing skills, apply them to real-world experience, learn as much as possible about eyewear industry
Working with, analyzing a variety of brands sounded like really interesting work, great experience
Phone call: go-to-market strategy and competitive analysis - also sounded something I’d be interested in working with
Overall: immersive, opportunity to learn a lot, and get exposed to a lot of areas of marketing - what drew me to this position
Also: internship events: mentioned in phone call that there would be a lot of opportunities to get to know other interns and mentors, workshops, and that collaborative culture sounded great as well
Why Altair?
Eyewear:
Interesting because it’s a mix of aesthetics, look/feel but also having a real impact in helping people see better
I really like variety in a role
Interesting portfolio of brands + Altair/VSP is very expansive/global
Working with a variety of brands/accounts, learning about brand management
Seeing how a company like altair creates marketing strategy really intrigued me
What skills can you bring?
From what I understand, this role requires: presentation, project management, communication
Presentation
Project management, ability to work with deadlines and facilitate communication between people, presentations explaining ideas effectively
developed via student consulting experience and work on on-campus activities, business-related courses
Motivated to learn as much as I can
Why should we hire you?
From what I can tell, this role involves:
Working with a variety of brands/managing multiple tasks and projects
Presentation skills
Developing strategy
Experience with these through consulting projects:
Helped direct projects, managecommunications
Worked under deadlines
Created presentations to explain our recommendations and strategy
Undergrad women in business: communication skills
Multitasking: working on a variety of tasks across different channels to help promote organization + brand
(if need to explain) social media to promote events, creating advertisements for auction fundraiser, writing copy for event summaries to show to sponsors
Would love to bring these skills to Altair and grow them as well
What skills are you looking to learn?
Skills around developing recommendations and strategy
Also skills around researching what goes into those kind of recommendations, and understanding the data behind them
Learning more about marketing strategy and analyzing a portfolio of brands
Walk me through your resume.
Education: UW, sophomore
Experiences:
AMA Agency:
Student run consulting agency for small businesses
Started as a consultant, now a project manager
Lot of variety, worked with a few different businesses in different industries
Worked with social media strategies, website and search engine optimization
Undergrad women in business
Helped with designing social media posts, promoting annual fundraiser,
Learn more about business, possible career paths? Planning events, Network with other students/business professionals
UW HerCampus
Media organization for college women, I was on events team
Planning, brainstorming, organizing events and creating materials for promoting them (social media, email)
Eldergrow
Internship started last summer
(Very niche market: sold therapeutic gardens to senior living centers)
Worked on email marketing, social media content, connecting with sales leads, helping with product presentations
Those have been my experiences so far
Strengths:
Communication
as a consultant/PM, during meetings with clients we’d have to talk through their goals and make sure everyone was on the same page
Curiosity
I enjoy learning about things that I don’t know
Helped me fully understand the projects/tasks that I work on
Seek out new experiences
Organization
Good with deadlines when on projects
Prioritizing what needs to be done and when
When I’m working on something I tend to divide things up into smaller
chunks so it’s easier to complete the whole thing
Thorough
Keep track of details
Can pay attention to multiple components of a project/task, so that everything
flows smoothly
Weaknesses:
Too much attention to detail/ focus too much on small things get lost in finer points and lose track of big picture
To try to fix that, when i’m working on something like a report or a presentation, I try to check in and remind myself of when that kind of precision is actually necessary, refocus my attention on what matters
