Technical experiences Flashcards
UWiB Director of Administration
Keep track of meeting attendance, who’s meeting membership requirements
Mostly use Google Sheets
Manage main UWIB gmail account
Answer common questions from prospective members (how do I join, how do I pay dues)
Respond to people asking to share their job opportunities with our members
Develop weekly email newsletter
Promote our meetings and events
Find content (internship opportunities, events members would like, on-campus jobs)
Track open rates and click rates
Redesign from last quarter
Fit with this year’s marketing aesthetic and make it look slightly more modern
Had to work with limitations (mailchimp designs, free version, etc.)
Assist with weekly events
Socializing with members
Setting up materials/event prep (sign, check in forms, etc.)
Take notes during team meetings, evaluate event pros/cons, brainstorm event ideas
Led check in and check out process for fundraiser
Trained volunteers for check in and check out (reading spreadsheet, giving people name tags) coat check, and handing out drink tickets
Checked in people in on spreadsheet
Check out: operated credit card reader
Work with other teams:
Finance: track membership dues
Marketing: ensure same branding across all platforms
Committee heads: track who’s in what committee
AMA Agency - Director of Internal Communications
Main job: resource for consultants, making sure that their experience is worthwhile
Develop workshops on marketing related skills (SEO and social media analytics) and presentation skills
Create powerpoints
Update material based on new insights and recommendations from team members
Collect feedback from consultants
(Ex: more socials, more community → plan a team bonding/social
More technical skills → did a workshop on powerpoint, I asked one of the other exec members who was majoring in informatics to do a workshop on tableau)
MKTG 450
Group project: work with local restaurant near UW to improve their building exterior
Researched: ideal colors, signage, lighting, and decor
Created survey on how people evaluate which restaurants to go to and distributed to UW students
Results: improved lighting, more use of colors, maintenance (fixing broken signage)
Group had to come up with improvements in accordance with budget (15-100k?)
Made a presentation summarizing research and recommendations and presented to business owner
Write Linkedin style blog posts/articles on marketing topics (Victoria’s Secret case study, improving design of Goodreads app - swipe feature)
I BUS
Trade fair:
Everyone was assigned a country
Students acted as foreign “investors”
Each group had to present on why everyone should invest in their country
My group: Argentina
Challenge: economy was bad (high inflation)
Strategy: focus on future potential/the few positives (open minded consumers, growing environmental and energy sectors etc.)
Substantial amount of work - 18 page paper, presentation/poster board
Marchon eyewear internship
On the brand management team
Remote
Main project: brand briefs
Powerpoints that outlined top styles and trends for each brand, target consumer
Also showed competitor’s top styles
12 total
Worked with 4 brand managers
Filed product order forms for trade shows/PR packages
Wrote copy (new product launch, needed descriptions for website)
Helped with presentation slide design
Soft skills: communication, collaboration
Learned how to work in a team and how the team communicates
Learned the company’s business model/how the eyewear industry operates
Marchon was the distributor, would sell the product to retailers and doctors offices
Got to sit in on meetings with the account management team
Google Ads search certification
Taken over the summer 2022
Teaches the basic elements of how to execute a digital marketing strategy using google search
Auctions
Bidding
Automation
AMA Agency - project manager
Project Manager:
Fathom Branding - marketing agency that had just launched
Needed help with social media, website design, SEO, and overall campaign ideas
Role was focused on: managing/coordinating the project, being a liaison for communicating between the team and the client
Led a team of 4 consultants
Leadership style: collaborative, asking for input to divide up the tasks/what they wanted to work on
Team dynamic: got better once we got to know each other as people
Coffee shop meeting
Weekly: Met with the team first to go over what they had worked on + agenda, then clients would join the call
First: met with clients to figure out their goals and what they wanted from working with us
Created project scope: outlined deliverables and what we were going to work on throughout the quarter + when it would be due
Main areas: social media content, campaign ideas, SEO
Competitor analysis: looked at other Seattle agencies to see what they were doing
Website, social media
Campaign ideas: team brainstorming → told everyone to come up with 2 ideas then we met up together and decided which ones we would flesh out more (assigned 2 people to that)
Mine: Instagram story highlight on client work (consultant made it better by suggesting Spotify Wrapped idea)
Available to answer any questions from consultants about expectations/deadlines/deliverables
Guided the creation of the final presentation (provided feedback, template, etc.)
AMA Agency - Hot Tub Boats
Hot Tub Boats: local Seattle company that makes boats out of hot tubs
Wanted help with: SEO, social media
Wrote blog posts for SEO, in accordance w/ what the client’s goals were
BCMU
Presentation on an issue in Washington state: whether or not to tear down a dam and increase salmon populations for orcas
Arguments: fish/orcas will be fine, loss of hydroelectric power, cost
3 person group
Interviewed an expert, do our own research, put everything together concisely into a presentation
Benefitted from each other’s feedback while we were working on the project
MKTG 301
Develop a new product for an existing company
7 person group
Created a new product for Hydroflask:
Cup holder insert for cars: since most of their bottles are too big to fit in the traditional cup holder
Where to sell: Hydroflask website, Amazon, REI
Made it correspond with brand values: Hydroflask values environmental friendliness, so we decided that the product should be made out of sustainable materials (metals instead of plastic)
sell at outdoor retailers (REI) as well as online (Amazon + Hydroflask website)
partner with outdoor/travel influencers
Freshman internship
Company that sold therapeutic gardens to senior living centers
Sales
Called leads when they responded to form on website
Drafted contacts and proposals
Marketing
Found content for social media (articles)
Drafted email campaigns (Mailchimp) to promote discounts
Tracked and analyzed open + click rates so we knew where to focus sales efforts
Worked w/ CEO, marketing manager, other interns
AMA Agency - Mona Foundation
Nonprofit in the education sector - focused on educating girls around the world
Wanted help with encouraging young people to be interested in philanthropy
Surveyed college students on how they heard about local charities - social media was the main factor
Gave them ideas for social media improvements and content (Instagram)
Use all features
Instagram reels, story highlights, etc.
Twitter interaction: polls, retweets
Get onto TikTok
Visual cohesion
SEO keywords to work into website
Other ideas: virtual trivia night, campaign to inspire staff and volunteers to share what they love about learning
AMA Agency - Ballyhoo Hot Sauce
Local Seattle hot sauce company
Wanted help with social media
Gave him a content calendar and guidelines for how often he should be posting (extra?)
Some ideas for redesigning his website
