vogue - representation

Question 1

representation of sofia loren

Answer 1

• close up - seem important, powerful, role model
• exotic nature of her image may reflect stuart halls ideas about he us eof middle eastern stereotypes - rep of ethnic minorities as ‘other’

Question 2

representation of sheila black (gender)

Answer 2

• talks about women being financially independent - article about women having financial freedom and making investments challenges the historical context when women were often financially controlled by their husbands
• but the inclusion of this article represents women as clueless in relation to money and financial terms
• choice to rep women a shaving financial power may relect class and wealth of typical vogue reader (ABC1)

Question 3

rest of magazine - rep of women

Answer 3

van zoonen - women represented as either sexualized or domestic

cutex ad - denotes women with bare shoulders suggesting nudity ‘bare essentials’
rhetorical question ‘are you women enough’ suggests that feminity is linked to nakedness and sexual appeal

revlon ad - ‘alluring’ ‘beguilling’ - womens role is to attract others visually

imperial letaher ad - image reflects stereotype that women are maternal and domestic - body lang and facial exp = emotional caring loving

picnic article - women lounging around = passive - fails to reject growing power of women

Question 4

representations of class

Answer 4

many pages include refs to royalty, lords, art which gives a high representation of upper classes - reflecting the target audience

Question 5

representation of ethnicity

Answer 5

white models pictured in jewels and expensive clothes representing them as high status

colour range of lipstick in cutex ad clearly representing lighter skin tones

black men are marginalized through placement in the background and being out of focus